About Phil Allen

Phil Allen is thought leader in Customer Value Management and probably the most experienced marketing-educated Value Creator in global B2B markets. His speciality is in transforming businesses by bringing creative, customer-driven practical Customer Value Management Strategies and Solutions to B2B clients around the world.

Phil is a career Value Creator, who graduated in International Marketing in 1975. During his 40+- year career, he has developed his Value Creation and Customer Value Management expertise with hands-on experience in sales, key account management, market research and marketing in multi-national corporations including Bayer AG, English China Clays, Hilti AG and Dow Chemical, where his responsibilities ranged from national to continental and global roles.

Since 1997 Phil runs global customer value management and marketing & sales excellence practice, Customer Value Management GmbH (CVM€) – creating value for clients by helping them to apply marketing and sales excellence, key account management and customer value management to their businesses. CVM€ transforms clients' business performance, creating enlightened go-to-market strategies, practically implemented to deliver sustainable, profitable value growth. CVM€ delivers business transformation results, involving mind-set and behavioural change in creating and implementing inspired, customer-driven strategies.

CVM€ serves many multinational and global blue-chip clients in a broad spectrum of B2B markets and industries, including chemicals, plastics, oil, energy, a range of manufacturing industries, construction and mining industries, providing hands-on practical advice to clients to help them improve business performance and bottom-line results, with measurable impact and effect.

Phil is also a Certified Trainer of Leading out of Drama (LoD) and Process Communication Model®, which features in CVM€'s unique Value2 programs. He is a regular contributor to a variety of marketing, sales and industry publications and also publishes his own email CVM€ Briefing newsletter. Phil is invited regularly to speak at a number of key marketing and industry conferences.

Phil’s pragmatic, down-to-earth approach to marketing, sales and customer value management is reflected in the book he has co-authored “Value-Based Marketing for Bottom-Line Success: 5 Steps to Creating Customer Value” by De Bonis, Balinski and Allen, published by McGraw-Hill and American Marketing Association January 2003.

Juan Senor, Senior Editor at the International Herald Tribune, praised Phil in a Euronews company documentary for having founded a unique and action-oriented company, with an individual business style. CVM€ have featured in recent TV-profiles on Euronews and CNBC.

Some client comments about Phil:
“Phil does not think like everyone else and he inspired us to think differently and out of the box.”

“Interactive, high impact, Phil understands the self-discovery process.”

"Phil inspired us to discover insights about our customers that led to new strategies to improve and grow profitability."

®Process Communication Model is a registered trade mark of Kahler Communications, Inc.