James Thorne
Bath, United Kingdom

James Thorne specialises in helping organisations to clarify and carry out their business strategies.

Before founding Market Focus, James worked for 14 years at Paris-based training consultants Strat*X. As Managing Director of Strat*X, he was responsible for group strategy, operations, recruitment, quality and business development. He set up subsidiary offices for the company in Boston (1988) and London (1992).

At Strat*X James also led project teams responsible for the design, development and delivery of action-oriented Management Development programmes for over 50 leading companies across almost every sector of business in over 25 different countries.
A frequent speaker on the subjects of strategic marketing, service quality and brand management, James is known as an inspirational facilitator and is at his best working with senior management and multi-cultural teams.

James has also taught on Executive Programmes at INSEAD, Ashridge and the Chartered Institute of Marketing. In 1989 he received Top Faculty ratings at GE’s Management Development Center (New York).  James is an associate practitioner at GEMS/MarketAbility, where he has run Marketing workshops for several large corporate clients, including BASF, Dow Chemicals and Shell. Clients include Arcelor Mittal, Amgen, BP, BT, Ericsson, Novartis, Saudi Aramco. Syngenta.

James’ research interests have focused on Market Segmentation, Customer Relationship Marketing, Brand Positioning, Strategies for Services and Strategic Thinking. He has co-authored several business simulations including Markpro and Markops, and written a number of case-studies in the Industrial Services, Automotive, Chemicals and Hospitality industries.

James has an MBA from INSEAD (France) and an MA in Modern Languages from Cambridge University. He is bilingual English/French and speaks fluent German and some Arabic.

He now lives, with his wife Christiane and son William, in the United Kingdom. His interests include travel, wild animals, cottage restoration and new world wines.


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