Since 1995, Bernard has managed his own training consultancy, BRK ProForma, whose mission is to enable change in major corporations on a global basis by creating and delivering sales, marketing and finance training. Bernard has worked with firms representing a variety of industries, including automotive, consumer durables, food, municipal services, pharmaceutical, and IT.
Over the past few years, he has been involved in several major initiatives with global companies. Typical of the programmes he has facilitated are:
A multi-country roll-out of a major re-branding initiative for a European car manufacturer, delivered to managers in Spain, Italy, Germany, France, and Hungary.
- A regular sales and marketing training programme for recent management hires at a leading confectionary firm, delivered in Mexico, Seoul, Kuala Lumpur, Manila, Cairo, Seattle.
- Post-merger sessions in the Pharma, Airline, and Automotive industries (Air France / KLM, Nissan, Sanofi), to bring together teams from both sides to work on strategic projects.
- A 3 day ‘Finance for non-Financial Managers’ program, for a major French company, delivered over 30 times over a 7 year period.
- A yearly Senior Management programme covering 5 weeks, for a Japanese chemical firm, currently in its 4th year.
His prior experience includes several years of executive training in New York as well as 17 years at American Express Bank in New York and Paris, where as Credit manager, he was involved in the development, marketing, and sales of financial services to corporate clients.
Bernard holds degrees in the social sciences from the American University of Beirut and the City University of New York as well as an MBA from New York University.
In addition to his work in the corporate world, Bernard enjoys leading finance and marketing courses at several top business schools in the Paris region (Essec, Insead, Edhec), working with students as well as executive education candidates.
A native New Yorker, now a transplanted Parisian, Bernard is equally at ease in French, English, and Spanish and uses all three in his training activities around the world.