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In times like these, the strategic elements of marketing are critical to sustaining business success and profitability.
Kevin Weir and Phil Allen explore how companies can keep their marketing and innovation machines turning even in tough times by taking a more integrated approach.

Phil Allen delivered this paper at 4th Marketing & Sales Effectiveness in Chemicals Conference, Barcelona highlighting actual cases from his personal experience with clients.

Phil Allen delivered this paper at 4th Marketing & Sales Effectiveness in Chemicals Conference, Barcelona highlighting actual cases from his personal experience with clients.

Value² Double impact results for sustainable and profitable growth in your business. Integrating analytical, planning and interpersonal communications skills
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