Terry Kendrick
Leeds, United Kingdom

Currently, Terry is Director of Executive Education at Leeds University Business School in the UK. Previously he was MBA Programme Director at the University of East Anglia where he was also a Senior Lecturer in Marketing.

Although most of his work has been UK-based Terry has undertaken marketing planning workshops and training sessions in Europe, the Far East, the Middle East, North America and South Africa. Many of these have been directly related to facilitating individual marketing plans for the companies involved in the workshops and training sessions. Some recent workshops have been developed as challenges to existing marketing plans in industries such as telecommunications and automotive.

Marketing planning and information consultancy private sector clients have included organisations such as BP, Exxon Mobil, C&A, ICI, Oxford University Press, Pirelli, Aviva, Calsonic, Proton Lotus Cars, De Beers, ABB, Carillion, and Swiss RE. In the public sector Terry has undertaken assignment for HM Treasury, OFCOM, Department of Trade and Industry, the National Health Service and over ten local authorities in the UK.

In addition to many articles in business to business publications, Terry has published academic papers on customer relationship management, marketing and risk and has written market reports for major publishers such as Key Note and Mintel. He has also published a book on the practical application of applying strategic marketing planning processes to public library authorities.