Arie H. de Boer
Amersfoort, Netherlands

After qualifying in Mechanical Engineering Arie worked for an international Hong Kong based shipping company, in various capacities for a period of nine years. Most of his time was was spent in the Far East and South Africa. In October 1968 he joined BP Oil in Amsterdam. Throughout the years he held various management positions in Supply, Trading, Sales and Marketing.

Arie was appointed Business Manager Oil, and Deputy General Manager for the Netherlands, in May 1984. He was responsible for all oil activities, and represented BP in various institutions including governmental.

In January 1989 he was appointed to Marketing Director and Deputy General Manager for BP in Turkey.

In October 1991, Arie moved to BP’s European Head office in Brussels to manage and  develop  the European Automotive and Commercial Lubricants Business in 12 countries. Additionally, he took on the management of a major project to improve the professional implementation of sales and marketing processes across all the Commercial Businesses of the Company in Europe. 

Since 1996, Arie operates his own independent marketing consultancy, Marketing and Management Consultancy Services, working both independently and with others, including Cranfield Market Planning Centre and Management Centre Europe (MCE). Clients include Philips, Shell, TNO, Forbo and Akzo Nobel. Arie is an associate practitioner of GEMS/MarketAbility.

Projects are in the field of Strategy Development, Strategic Marketing Planning, Customer Management, Marketing Communications and Customer Service Benchmarking for both national and international companies.

Arie is a fluent in Dutch and English, with a very good knowledge of German as well.