Past Events

Fakuma - EMG/CVM€ Seminar

15 Oct. 2014 (Wednesday)

, Friedrichshafen

Phil Allen, CVM€ CEO and Value Creator talks about

Creating and Capturing Value: Segment → Differentiate → Value Price

In today’s B2B environment, it is essential to understand what the customer is WILLING to pay for. Need and value-based segmentation leads to more relevant differentiated offerings that can then be priced to value. Find out how and see some industry-relevant,  actual business cases where success has been achieved.

Marketing & Sales Effectiveness in Chemicals

4 Nov. 2015 - 5 Nov. 2015 (Wednesday - Thursday)

Germany, Köln Park in by Radisson, Köln City West

CVM€ CEO and Value Creator, Phil Allen, speaks at the conference on: Transforming Sales Behaviours to Discover and Deliver Value

Marketing & Sales Effectiveness in Chemicals

FINAT Conference

16 Jun. 2016 - 18 Jun. 2016 (Thursday - Saturday)

Netherlands, Amsterdam Mövenpick Hotel

Phil Allen (CEO & Value Creator, Customer Value Management GmbH) will run a workshop on how to create and capture more value from your current business.

European Label Forum